The new Wonderjock swimwear, aussieBum latest Wonderjock pouch technology hits the swimwear line. Just in time for summer, so why not be louder and prouder this summer. Model Andreas Lundin shows how this pouch technology can be a head turner!

Check out the Channel 10 News item on the Aussie Bums Wonder Jocks

“The business has grown five or six times in terms of volume, but also awareness,” Ashby, 37, said.

Ashby, himself a keen surfer and swimmer, worked in the entertainment industry before thinking up the idea of aussieBum when he found it hard to find a good pair of men’s cossies. So he used his $20,000 in savings to make a series of prototypes and buy materials and began approaching local Australian retailers.

“The swimwear I wanted was not available so I took a bit of faith and just did it,” he said. “I had some savings for a house so I used that money to invest in getting all of the range created.”

But Ashby found local retailers did not see any potential in the product. So he took the rejections on the chin and instead launched an internet retailing business and began approaching department stores in Europe and the United States.

And luckily he did. Celebrities waering Aussie Bums include Ewan McGregor and Billy Connolly are fans of the cossies while Aussie pop singer Kylie Minogue featured buff men wearing aussieBum cossies in the video clip for her song Slow. Gorgeous soccer darling and men’s fashion trendsetter David Beckham has also been spotted in the brand.

Check out Aussie Bums site for more pics

Sydney Summer Shots : Golden Classic AussieBums at Bondi

Sydney is basking in the summer sun at 40 degrees today. Were not going down until it cools down a bit, and the gay boys come out in their AussieBums. Check out the latest classic trunk of gold!

Funky Trunks, men swimwear of Wayfunky company from Melbourne, has released their summer 07 collection. They offer cool colorful funky swimmers instead of plain boring blue or black briefs. Funky Trunks are perfect for guys who just like to have fun either at the pool or on the beach. Not only funky but also very functional - lets you swim, catch waves, chase seagulls or just soak up some tans.

Go grab some Funky Trunks for rediculous good looks this summer…

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The Brasilian boys are so hot. Here are the photos from AussieBum’s launch party in Brasil at Ultralounge in Sao Paulo. Thanks to Made in Brasil.